Consumer study reveals preference for cloth napkins
Milliken, an innovation company and leader in the area of research and development of textiles, has discovered that the table settings are one of the things consumers notice when they go to restaurants. In fact, a recent study conducted by a third-party research company, shows that a majority of U.S. consumers (77%) prefer to dine at sit-down restaurants with a cloth napkin. U.S. consumers notice several other aspects when dining at a restaurant with tables set with cloth napkins. Milliken provider of the Signature ® Plus brand of fabrics help restaurants address this consumer preference by providing long lasting and great feeling fabrics. To learn more about this study click here.